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Rugby World Cup 2011 Game
August 17 Q&A with HB - Answers
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<blockquote data-quote="HB_AJ" data-source="post: 432935" data-attributes="member: 12171"><p>Ah, right. That ******* is me. I will wear my Rugby Canada top with pride during the Canada fixtures as I did at the Las Vegas Sevens and during the USA matches this month (in fact, I'm wearing it today) and I will cheer for my fellow SLOB Matt Evans, but my allegiance has been declared, I'm afraid. </p><p></p><p>Sorry for the delay in answering your question - I got distracted by your sig.</p><p></p><p>Rugby is growing in profile in North America, in the States especially. In the past it has been one of our biggest sales territories worldwide, and with the announcement that sevens will be an official Olympic sport, the profile of Rugby will continue only continue to grow in North America. With NBC broadcasting rugby during the world cup, the profile of the sport is about to rise again. In this context if we can make our game as accessible as possible, we stand a good chance of introducing those people to our game. </p><p></p><p>The industry is changing and while we value our retail partners greatly, we're interested in also reaching people without their having to leave their living rooms to buy the game. Watch RWC on TV, learn about our game, download the demo, and buy the game... all in the same afternoon and all from the comfort of their own homes. That's the theory. We can't release simultaneously on the same console at retail and digitally, but this is perhaps the first game to go with a split strategy like this. We'll see how it plays out.</p></blockquote><p></p>
[QUOTE="HB_AJ, post: 432935, member: 12171"] Ah, right. That ******* is me. I will wear my Rugby Canada top with pride during the Canada fixtures as I did at the Las Vegas Sevens and during the USA matches this month (in fact, I'm wearing it today) and I will cheer for my fellow SLOB Matt Evans, but my allegiance has been declared, I'm afraid. Sorry for the delay in answering your question - I got distracted by your sig. Rugby is growing in profile in North America, in the States especially. In the past it has been one of our biggest sales territories worldwide, and with the announcement that sevens will be an official Olympic sport, the profile of Rugby will continue only continue to grow in North America. With NBC broadcasting rugby during the world cup, the profile of the sport is about to rise again. In this context if we can make our game as accessible as possible, we stand a good chance of introducing those people to our game. The industry is changing and while we value our retail partners greatly, we're interested in also reaching people without their having to leave their living rooms to buy the game. Watch RWC on TV, learn about our game, download the demo, and buy the game... all in the same afternoon and all from the comfort of their own homes. That's the theory. We can't release simultaneously on the same console at retail and digitally, but this is perhaps the first game to go with a split strategy like this. We'll see how it plays out. [/QUOTE]
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Rugby World Cup 2011 Game
August 17 Q&A with HB - Answers
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