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Boks with new clothes: SARU will replace Canterbury by Asics
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<blockquote data-quote="Jaguares" data-source="post: 589390" data-attributes="member: 63264"><p>[h=1]Asics to Sponsor South Africa’s Springbok Kit in Six-Year Deal[/h]<span style="color: #000000"><span style="font-family: 'Arial'">The South African Rugby Union said <a href="http://www.bloomberg.com/quote/7936:JP" target="_blank">Asics Corp. (7936)</a> will replace Canterbury as the clothing and kit sponsor for the national side, the Springboks, and provincial teams from Jan. 1.</span></span></p><p><span style="color: #000000"><span style="font-family: 'Arial'">The company, based in Tokyo, signed a six-year agreement with SARU, Mark Alexander, deputy president of the nation’s rugby governing body, said in a presentation in Johannesburg today.</span></span></p><p><span style="color: #000000"><span style="font-family: 'Arial'">The Asics deal will cover the Rugby <a href="http://topics.bloomberg.com/world-cup/" target="_blank">World Cup</a> in 2015 and the tournament in 2019. The Japanese company competes with <a href="http://www.bloomberg.com/quote/ADS:GR" target="_blank">Adidas AG (ADS)</a> and <a href="http://www.bloomberg.com/quote/NKE:US" target="_blank">Nike Inc (NKE)</a> and sponsors running in France, Australia, the Netherlands and Italy. Absa, the South African bank controlled by<a href="http://www.bloomberg.com/quote/BARC:LN" target="_blank">Barclays Plc (BARC)</a>, which was renamed <a href="http://www.bloomberg.com/quote/BGA:SJ" target="_blank">Barclays Africa Group Ltd. (BGA)</a> on Aug. 2, is the main sponsor for the national team.</span></span></p><p><span style="color: #000000"><span style="font-family: 'Arial'">“Asics has made a strategic decision to make the sport of rugby a priority,†Alistair Cameron, Asics’s head of Europe, Middle East and <a href="http://topics.bloomberg.com/africa/" target="_blank">Africa</a>, said. “The Springboks are one of the most important assets in the sporting-goods world. We want to build the brand awareness together.â€</span></span></p><p><span style="color: #000000"><span style="font-family: 'Arial'">Asics is also considering setting up factories in <a href="http://topics.bloomberg.com/south-africa/" target="_blank">South Africa</a>, he said.</span></span></p><p><span style="color: #000000"><span style="font-family: 'Arial'">The Springboks, which won the World Cup in 1995 and 2007, is currently the <a href="http://www.irb.com/rankings/" target="_blank">ranked second</a>behind New Zealand’s All Blacks, according to the International Rugby Board.</span></span></p><p><a href="http://origin-www.bloomberg.com/news/2013-08-28/asics-to-sponsor-south-africa-s-springbok-kit-in-six-year-deal.html" target="_blank"></a></p><p><a href="http://origin-www.bloomberg.com/news/2013-08-28/asics-to-sponsor-south-africa-s-springbok-kit-in-six-year-deal.html" target="_blank">http://origin-www.bloomberg.com/news/2013-08-28/asics-to-sponsor-south-africa-s-springbok-kit-in-six-year-deal.html</a></p><p></p><p>Cheers</p></blockquote><p></p>
[QUOTE="Jaguares, post: 589390, member: 63264"] [h=1]Asics to Sponsor South Africa’s Springbok Kit in Six-Year Deal[/h][COLOR=#000000][FONT=Arial]The South African Rugby Union said [URL="http://www.bloomberg.com/quote/7936:JP"]Asics Corp. (7936)[/URL] will replace Canterbury as the clothing and kit sponsor for the national side, the Springboks, and provincial teams from Jan. 1.[/FONT][/COLOR] [COLOR=#000000][FONT=Arial]The company, based in Tokyo, signed a six-year agreement with SARU, Mark Alexander, deputy president of the nation’s rugby governing body, said in a presentation in Johannesburg today.[/FONT][/COLOR] [COLOR=#000000][FONT=Arial]The Asics deal will cover the Rugby [URL="http://topics.bloomberg.com/world-cup/"]World Cup[/URL] in 2015 and the tournament in 2019. The Japanese company competes with [URL="http://www.bloomberg.com/quote/ADS:GR"]Adidas AG (ADS)[/URL] and [URL="http://www.bloomberg.com/quote/NKE:US"]Nike Inc (NKE)[/URL] and sponsors running in France, Australia, the Netherlands and Italy. Absa, the South African bank controlled by[URL="http://www.bloomberg.com/quote/BARC:LN"]Barclays Plc (BARC)[/URL], which was renamed [URL="http://www.bloomberg.com/quote/BGA:SJ"]Barclays Africa Group Ltd. (BGA)[/URL] on Aug. 2, is the main sponsor for the national team.[/FONT][/COLOR] [COLOR=#000000][FONT=Arial]“Asics has made a strategic decision to make the sport of rugby a priority,†Alistair Cameron, Asics’s head of Europe, Middle East and [URL="http://topics.bloomberg.com/africa/"]Africa[/URL], said. “The Springboks are one of the most important assets in the sporting-goods world. We want to build the brand awareness together.â€[/FONT][/COLOR] [COLOR=#000000][FONT=Arial]Asics is also considering setting up factories in [URL="http://topics.bloomberg.com/south-africa/"]South Africa[/URL], he said.[/FONT][/COLOR] [COLOR=#000000][FONT=Arial]The Springboks, which won the World Cup in 1995 and 2007, is currently the [URL="http://www.irb.com/rankings/"]ranked second[/URL]behind New Zealand’s All Blacks, according to the International Rugby Board.[/FONT][/COLOR] [URL="http://origin-www.bloomberg.com/news/2013-08-28/asics-to-sponsor-south-africa-s-springbok-kit-in-six-year-deal.html"] http://origin-www.bloomberg.com/news/2013-08-28/asics-to-sponsor-south-africa-s-springbok-kit-in-six-year-deal.html[/URL] Cheers [/QUOTE]
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