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Border Reivers to be disbanded apparently
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<blockquote data-quote="Prestwick" data-source="post: 108079"><p>£23 Million worth of debt is pretty substantial. The most pressing problem is sorting out that debt and before you can do anything else, you need to get that dealt with. </p><p></p><p>After that, then you can focus on consolidating the two teams. Personally, considering how big a student population both Glasgow and Edinburgh have, I think its a disgrace that nobody has thought of forging stronger links with the Student Unions and pushing hard to get attendances up. </p><p></p><p>One major problem is the stupid law banning booze at Scottish sports grounds. One excellent idea would be to have cheap booze at Murrayfield/wherever the hell Glasgow Warriors are with free mini buses to transport students to the game (like the big night clubs do up here in Scotland) followed by cheap drinks promos afterwards. Essentially treat the whole experience as a night out. Murrayfield at least is dead close to the city center anyway. </p><p></p><p>The emphasis should always be, push the product as hard as you can. Even if you have to <em>give away</em> tickets (like what Stade Francais are doing right now), you need to pack out the stadia, get the atmosphere going and push for customer retention. </p><p></p><p>Doing what the SRU are currently doing - which consists of just sitting around with their fingers up their arses and desperately trying to establish a team, <em>any</em> team other than London Scottish - will just lead to oblivion.</p><p></p><p>EDIT: Actually more on Stade Francais. It's President, Max Guazzini has done things that will make more traditional stuck in their ways clubs in the rest of Europe blink with shock and go red with anger for rocking the boat. When a big game with a big name team comes up, the guy exploits it. He goes to the Universities and the schools and the colleges and he hammers them with advertising, dirt cheap tickets and free soft drinks, etc. He organises outrageous entertainment (such as can-can dancers at half time) and basically does <em>everything he can</em> to pack out the Parc des Princes, Stade de France, whatever. </p><p></p><p>The result? A huge fanbase in Paris, the highest attendances of a league match in <em>any</em> sporting code in France and a huge financial return on fan loyalty to Stade Francais. And this was a club who people said would vanish twenty years ago in an area once said to be "awful for rugby" in the same time frame.</p><p></p><p>So you see, if you have someone who has the balls (and, admittedly deep pockets) to see the project through, it can be done! Edinburghs new owners need to be incredibly creative. They CAN get a full capacity crowd for an Edinburgh game, they just haven't been trying hard enough.</p></blockquote><p></p>
[QUOTE="Prestwick, post: 108079"] £23 Million worth of debt is pretty substantial. The most pressing problem is sorting out that debt and before you can do anything else, you need to get that dealt with. After that, then you can focus on consolidating the two teams. Personally, considering how big a student population both Glasgow and Edinburgh have, I think its a disgrace that nobody has thought of forging stronger links with the Student Unions and pushing hard to get attendances up. One major problem is the stupid law banning booze at Scottish sports grounds. One excellent idea would be to have cheap booze at Murrayfield/wherever the hell Glasgow Warriors are with free mini buses to transport students to the game (like the big night clubs do up here in Scotland) followed by cheap drinks promos afterwards. Essentially treat the whole experience as a night out. Murrayfield at least is dead close to the city center anyway. The emphasis should always be, push the product as hard as you can. Even if you have to [i]give away[/i] tickets (like what Stade Francais are doing right now), you need to pack out the stadia, get the atmosphere going and push for customer retention. Doing what the SRU are currently doing - which consists of just sitting around with their fingers up their arses and desperately trying to establish a team, [i]any[/i] team other than London Scottish - will just lead to oblivion. EDIT: Actually more on Stade Francais. It's President, Max Guazzini has done things that will make more traditional stuck in their ways clubs in the rest of Europe blink with shock and go red with anger for rocking the boat. When a big game with a big name team comes up, the guy exploits it. He goes to the Universities and the schools and the colleges and he hammers them with advertising, dirt cheap tickets and free soft drinks, etc. He organises outrageous entertainment (such as can-can dancers at half time) and basically does [i]everything he can[/i] to pack out the Parc des Princes, Stade de France, whatever. The result? A huge fanbase in Paris, the highest attendances of a league match in [i]any[/i] sporting code in France and a huge financial return on fan loyalty to Stade Francais. And this was a club who people said would vanish twenty years ago in an area once said to be "awful for rugby" in the same time frame. So you see, if you have someone who has the balls (and, admittedly deep pockets) to see the project through, it can be done! Edinburghs new owners need to be incredibly creative. They CAN get a full capacity crowd for an Edinburgh game, they just haven't been trying hard enough. [/QUOTE]
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