I've read the article and I'm still confused as to what the proposal actually is.
So we've got centralised kit deals and then no relegation (we we already have really), then the change for some other clubs to join the prem if they hit some different criteria (so we already have that just changing the critera), then talking a franchise model which with the current P shares, it already is a franchise model in that sense.
Just don't see how the above is going to crest any more investment. I hope I've missed something in there otherwise what's the golden egg?