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HB must build more awareness for rugby 2011
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<blockquote data-quote="Scotsman" data-source="post: 421048" data-attributes="member: 40796"><p>I never said or implied that HB are 'doomed' - I'm just pointing out that their marketing output is pretty low, particularly in comparision to Sidhe. I agree that the poll is way too small to reflect the true picture, though it may be an indication. However on the point of the casul fan. They are the ones who really need to be 'marketed' at, far more so than niche gamers who will likely buy both games irrespective of the 'hype'. It is exactly these casual gamers that the publishers need to work hardest to reach - they are unlikely to buy both games. They will buy the one they have heard more about, that has the greatest exposure and generated the most awareness. What I'm saying is Sidhe seem way ahead on these fronts.</p></blockquote><p></p>
[QUOTE="Scotsman, post: 421048, member: 40796"] I never said or implied that HB are 'doomed' - I'm just pointing out that their marketing output is pretty low, particularly in comparision to Sidhe. I agree that the poll is way too small to reflect the true picture, though it may be an indication. However on the point of the casul fan. They are the ones who really need to be 'marketed' at, far more so than niche gamers who will likely buy both games irrespective of the 'hype'. It is exactly these casual gamers that the publishers need to work hardest to reach - they are unlikely to buy both games. They will buy the one they have heard more about, that has the greatest exposure and generated the most awareness. What I'm saying is Sidhe seem way ahead on these fronts. [/QUOTE]
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HB must build more awareness for rugby 2011
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