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European Champions & Challenge Cup
Heineken Cup talks "have now ended"
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<blockquote data-quote="smartcooky" data-source="post: 596362" data-attributes="member: 20605"><p>Yep, that is <em>exactly </em>what all the naysayers said when New Zealand regionalised in 1996. </p><p></p><p>► Nobody would go to the matches because the fans would not feel any affinity with the teams. </p><p>► Nobody would sponsor the players or the competition.</p><p>► None of the TV companies would want to broadcast it.</p><p>► All the "history" of NZ rugby would be lost.</p><p></p><p>Well, the naysayers were all wrong! Dead wrong! </p><p></p><p>The first few matches were poorly attended I'll grant you that, but with good, savvy marketing, people came to realise that it was a great product and they bought into it.. The 1996 semi's at Ballymore and Eden Park played to full houses (25,000 and 43,000) and the final at Eden Park was also a full house. That's more than you can say for the first ever Heineken Cup, where the final between Cardiff and Toulouse drew 22,000, and was the highest gate attendance for the whole competition! The average crowd size was less than 5500 prior to the final.</p></blockquote><p></p>
[QUOTE="smartcooky, post: 596362, member: 20605"] Yep, that is [I]exactly [/I]what all the naysayers said when New Zealand regionalised in 1996. ► Nobody would go to the matches because the fans would not feel any affinity with the teams. ► Nobody would sponsor the players or the competition. ► None of the TV companies would want to broadcast it. ► All the "history" of NZ rugby would be lost. Well, the naysayers were all wrong! Dead wrong! The first few matches were poorly attended I'll grant you that, but with good, savvy marketing, people came to realise that it was a great product and they bought into it.. The 1996 semi's at Ballymore and Eden Park played to full houses (25,000 and 43,000) and the final at Eden Park was also a full house. That's more than you can say for the first ever Heineken Cup, where the final between Cardiff and Toulouse drew 22,000, and was the highest gate attendance for the whole competition! The average crowd size was less than 5500 prior to the final. [/QUOTE]
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Heineken Cup talks "have now ended"
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