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Interesting article about ITV's RWC coverage


Worth a read.

I've certainly noticed that they have started showing adverts for it, although I don't watch much ITV (practically none, actually).
Hopefully they really start ramping the advertising up now.

ITV need no urging to up the advertising......for every hour of TV they produce, of that hour they put in some 15/20 minutes of advertising!

I, like every one I know, do not watch ITV live but record/Sky+ so that we can fast forward through the adverts and with the opportunity for the size of audience that they can expect, are they really more likely to reduce or increase it!!!

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