I read it, well, the majority of it, each month. Sometimes I give the player interviews a miss though. I know this sounds weird, but I read it back to front! I always start with Frank Keating's last word then move on to the 'locker room' Technical zone.
Quickly passing the classifieds (unless something takes my eye) we get to schools/grassroots which I always enjoy thoroughly. Then I'll pick up on the one-off articles such as this month's story of the American guy who campaigned for rugby as a means of getting kids off the streets and out of gangs, in memory of his step son, a police officer, was killed in the line of duty.
Another series I'm enjoying at the moment is the 'Tackling the globe' one. Top stuff. Then I'll take my time reading the rest at my leisure so to speak, taking care to make sure that there's not too much 'month' left at the finish of 'RW'!
So for me 'Rugby World' gets the thumbs up!