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<blockquote data-quote="Dai Perk" data-source="post: 980381" data-attributes="member: 78552"><p>Hey folks,</p><p></p><p>I'm curious what y'all think. Everyone talks about rugby's financial difficulties. Obviously, clubs would love to have more revenue coming in.</p><p></p><p>As a new fan, last year, I was happy to discover a player who I really liked, without having heard of him ahead of time. I'd watched Damian McKenzie and thought, "Hey, this guy's great - I'd love to buy a Damian McKenzie jersey!" But then I realized, there is no such thing.</p><p></p><p>Because rugby is about the number, and because players often play different positions, there isn't really an option for selling named jerseys. But my god, that money would be huge! Look at an NFL game, and you'll see 70,000 fans all wearing some sort of expensive gear. The revenue must be mind-boggling!</p><p></p><p>The other odd thing (for me) is that, the reason they can get away with no commercials during the game is because of the advertising on the jerseys. I get that, and believe me, I MUCH prefer this to the endless ad fest that is an NFL game. However, once I figured out the no name thing, I started looking for just general team jerseys (I particularly like Gloucester's kit, for instance). But those same ads then become the thing that prevents me from buying the jersey. In other words, I don't mind paying money to support a team like Gloucester, but I <em>do</em> mind paying to advertise for "F3 Group" and whatever else.</p><p></p><p>I wonder if there's some middle ground? Here, sometimes teams will market player-specific shirts, like this one for the newest Free Jacks signing:</p><p><a href="https://shop.freejacks.com/shop/pre-order-kensuke-hatakeyama-free-jacks-supporters-t-shirt" target="_blank">https://shop.freejacks.com/shop/pre-order-kensuke-hatakeyama-free-jacks-supporters-t-shirt</a></p><p></p><p>I don't know, it seems like gear and merch could be a much bigger source of revenue, but I don't know the answer of how to get there...</p></blockquote><p></p>
[QUOTE="Dai Perk, post: 980381, member: 78552"] Hey folks, I'm curious what y'all think. Everyone talks about rugby's financial difficulties. Obviously, clubs would love to have more revenue coming in. As a new fan, last year, I was happy to discover a player who I really liked, without having heard of him ahead of time. I'd watched Damian McKenzie and thought, "Hey, this guy's great - I'd love to buy a Damian McKenzie jersey!" But then I realized, there is no such thing. Because rugby is about the number, and because players often play different positions, there isn't really an option for selling named jerseys. But my god, that money would be huge! Look at an NFL game, and you'll see 70,000 fans all wearing some sort of expensive gear. The revenue must be mind-boggling! The other odd thing (for me) is that, the reason they can get away with no commercials during the game is because of the advertising on the jerseys. I get that, and believe me, I MUCH prefer this to the endless ad fest that is an NFL game. However, once I figured out the no name thing, I started looking for just general team jerseys (I particularly like Gloucester's kit, for instance). But those same ads then become the thing that prevents me from buying the jersey. In other words, I don't mind paying money to support a team like Gloucester, but I [I]do[/I] mind paying to advertise for "F3 Group" and whatever else. I wonder if there's some middle ground? Here, sometimes teams will market player-specific shirts, like this one for the newest Free Jacks signing: [URL]https://shop.freejacks.com/shop/pre-order-kensuke-hatakeyama-free-jacks-supporters-t-shirt[/URL] I don't know, it seems like gear and merch could be a much bigger source of revenue, but I don't know the answer of how to get there... [/QUOTE]
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