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Rugby Union
Top 14 & Rugby Pro D2
Stade Français Paris v Clermont-Auvergne
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<blockquote data-quote="snoopy snoopy dog dog" data-source="post: 156136"><p>I'm won't be going but have to say I'm very impressed with what Guazzini has done for rugby in Paris. In 15 years he's taken an underachieving 2nd or 3rd tier club side to the top of the French game. The way he has marketed the club is a lesson for rugby sides worldwide. By selling tickets off cheaply (many tickets bought early can be bought for as little as â'¬5 or â'¬10), he's encouraging families to go and thus create a new generation of fans. Leinster employed the same strategy for their "Last Stand" game against Ulster on New Years Eve last year and filled the 48,000 capacity Lansdowne Road, which has triggered a massive increase in season ticket sales and general attendences to less high profile games. This added revenue has enabled Leinster to keep their star players. In Stade Francais' case, they now have the financial clout to chase world class players from both sides of the equator without relying on handouts from their owner. </p><p></p><p>Unless I'm mistaken, Stade Francais are playing three games at Stade De France this season - Biarritz, Toulouse and Clermont-Auvergne. I wouldn't be surprised if they move a potential home quarter final in the Heineken Cup there too.</p></blockquote><p></p>
[QUOTE="snoopy snoopy dog dog, post: 156136"] I'm won't be going but have to say I'm very impressed with what Guazzini has done for rugby in Paris. In 15 years he's taken an underachieving 2nd or 3rd tier club side to the top of the French game. The way he has marketed the club is a lesson for rugby sides worldwide. By selling tickets off cheaply (many tickets bought early can be bought for as little as €5 or €10), he's encouraging families to go and thus create a new generation of fans. Leinster employed the same strategy for their "Last Stand" game against Ulster on New Years Eve last year and filled the 48,000 capacity Lansdowne Road, which has triggered a massive increase in season ticket sales and general attendences to less high profile games. This added revenue has enabled Leinster to keep their star players. In Stade Francais' case, they now have the financial clout to chase world class players from both sides of the equator without relying on handouts from their owner. Unless I'm mistaken, Stade Francais are playing three games at Stade De France this season - Biarritz, Toulouse and Clermont-Auvergne. I wouldn't be surprised if they move a potential home quarter final in the Heineken Cup there too. [/QUOTE]
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Top 14 & Rugby Pro D2
Stade Français Paris v Clermont-Auvergne
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