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Sweaties depart from reality en mass
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<blockquote data-quote="scuubasteve" data-source="post: 165679"><p>Ecks, from the other side of the world, the answer to your marketing dilemma comes from a somewhat twisted scenario.</p><p></p><p></p><p>In NZ, soccer struggles to gain media exposure, despite plenty of NZers playing the game. This wasn't helped by a period where NZ's only pro team were dismal at best on the pitch and where crowd attendances were pitiful.</p><p></p><p>The team went through 2 names (Kingz then Knights) before they were eventually scrapped all together.</p><p></p><p>The side was moved and renamed again (as the Pheonix) and NZ has suddenly seen a massive jump in both media awareness and fans.</p><p></p><p>What really helped the cause was the recent visit from the LA Galaxy and Mr David Beckham. A whirlwind of media hype was drummed up and the Pheonix had a massive spike in crowds and news headlines before and after the one off game.</p><p></p><p></p><p>For 2008 the NZRU were originally hoping to have another Grand Slam tour (with a game against Wales being added to the Scotish and Irish tests, along with the tacked on English test). However becuase the Welsh test clashes with Heineken Cup Pool play they will not be able to logistically fit in the grand slam. </p><p></p><p>Instead, the NZRU is planning on playing midweek club games (so far they have named Munster and Stade Fracais as starters) and taking a large tour squad to blood some new players, just like the old days!!</p><p></p><p>So, if you wanted to gain some media attention and fan support for rugby in Glasgow, I don't think you could go much further than a midweek game against the All Blacks.</p><p></p><p>These are the games where legends are born for any club (just think AB's versus Munster, Newport, Neath etc) and where people who don't really know much or care much for the game will come along to see what all the hype and big names are about (as was the case with Beckham and the Pheonix).</p><p></p><p>Whether it would be a worthwhile investment for the SRU remains to be seen. In the Pheonix example the club owner had to shell out a couple of million to get the Galaxy there. Which I guess again brings me to the point about private ownership benefits being hard to ignore.</p><p></p><p>But, if you want to get fans throught the turnstiles, then a midweek game The All Blacks vs The Glasgow Warriors shouldn't be too hard to promote. And the announcement that the AB's are considering this scenario should be all the invitation the SRU needs!</p><p></p><p></p><p>Also have to add that Edinburgh seem to be building quite nicely at the moment, after their recent success. The 3,500 strong crowd should hopefully grow again with the arrival of the Tigers in 2008.</p></blockquote><p></p>
[QUOTE="scuubasteve, post: 165679"] Ecks, from the other side of the world, the answer to your marketing dilemma comes from a somewhat twisted scenario. In NZ, soccer struggles to gain media exposure, despite plenty of NZers playing the game. This wasn't helped by a period where NZ's only pro team were dismal at best on the pitch and where crowd attendances were pitiful. The team went through 2 names (Kingz then Knights) before they were eventually scrapped all together. The side was moved and renamed again (as the Pheonix) and NZ has suddenly seen a massive jump in both media awareness and fans. What really helped the cause was the recent visit from the LA Galaxy and Mr David Beckham. A whirlwind of media hype was drummed up and the Pheonix had a massive spike in crowds and news headlines before and after the one off game. For 2008 the NZRU were originally hoping to have another Grand Slam tour (with a game against Wales being added to the Scotish and Irish tests, along with the tacked on English test). However becuase the Welsh test clashes with Heineken Cup Pool play they will not be able to logistically fit in the grand slam. Instead, the NZRU is planning on playing midweek club games (so far they have named Munster and Stade Fracais as starters) and taking a large tour squad to blood some new players, just like the old days!! So, if you wanted to gain some media attention and fan support for rugby in Glasgow, I don't think you could go much further than a midweek game against the All Blacks. These are the games where legends are born for any club (just think AB's versus Munster, Newport, Neath etc) and where people who don't really know much or care much for the game will come along to see what all the hype and big names are about (as was the case with Beckham and the Pheonix). Whether it would be a worthwhile investment for the SRU remains to be seen. In the Pheonix example the club owner had to shell out a couple of million to get the Galaxy there. Which I guess again brings me to the point about private ownership benefits being hard to ignore. But, if you want to get fans throught the turnstiles, then a midweek game The All Blacks vs The Glasgow Warriors shouldn't be too hard to promote. And the announcement that the AB's are considering this scenario should be all the invitation the SRU needs! Also have to add that Edinburgh seem to be building quite nicely at the moment, after their recent success. The 3,500 strong crowd should hopefully grow again with the arrival of the Tigers in 2008. [/QUOTE]
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