• Help Support The Rugby Forum :

The Arthur J. Gallagher Premiership?!

Jeez. Hope the money is a damn sight better than Aviva because this is shitesville.
 
This is one of the areas that I think is done poorly, the Premiership has barely any identity... generic ***le-sponsor name, generic branding...
 
It's the Premiership, that's the identity, No one calls it the Investec Super rugby or Guinness Pro 14 they call it Super rugby and Pro 14.

It really doesn't matter who the name brand is.
 
Quite a lot of people do call it the Aviva though... what I mean is "Premiership Rugby" is such an obvious "well, what does football do?" name.

It's logo is "premiership rugby" in a generic font. It has no visual identity, or the one it does have is a generic corporate one.

When I think of a sports organisation, I'd prefer to think of Space Jam and the NFL... Premiership Rugby and it's branding makes me think of a medium sized business park in Slough....
 
Last edited:

Latest posts

Top