Best I can remember was for the 6 nations, Wales v England. Was a very simple ad - 'Beatable on a black screen, with a red underline'...showed an england mistake....'Beatable'...showed a Wales move (think it was Gibbs demolishing someone)...
Afterwards (when Wales won), it did the same 'Beatable' 'Beatable' then followed it with 'Beaten' and the red line turned into a smile.