The problem is that rugby culture is rooted only in some specifici part of the country, i.e. the north east (benetton, petrarca padova) and in some part of the south.
Having said that I think they played very poorly so far. Weak mental display against mighty Abs, weak physical condition against a solid romanian side.
I think technically the problems lies with the fly half and full back, both positions don't have enough quality for them. But the scotalnd game is a 50-50 i believe. Both teams have their own weapons and weakness.