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Toronto Wolfpack planning Super League ascention
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<blockquote data-quote="RoosTah" data-source="post: 796616" data-attributes="member: 12207"><p>In this case they're looking for entry to the English Super League, and not the NRL, so it's not really a case of all roads leading to Australia on this one, but I actually agree with you otherwise.</p><p></p><p>I think ideally they ought to just set up their own tournament, but from a marketing perspective there is some value to being associated with a top flight competition when looking for publicity. </p><p></p><p>It's definitely a goal that has a case of 'short-termism' and it reminds me an awful lot of Japan's admission to Super Rugby, but it is more likely to generate a media buzz than a local semi-pro comp with no roots. That may be the smarter option long term, and perhaps they're thinking about doing that too, and are just using this Toronto Super League side as a way of getting Rugby League into the public consciousness. </p><p></p><p>It's hard to know really, but it'll be interesting to follow it all the same and speaking as someone who has followed the Sunwolves' every game this year I can see why they might think this is a good idea. Japan has had a Rugby comp run through the companies for ages, but no one ever seems to know anything about it outside of the employees of those companies and it gets little media interest, but ever since the Sunwolves have been involved in the mighty Super Rugby competition the media over there have been all over it and there kids are now taking an interest in Rugby over there that otherwise would have only ever thought about baseball or soccer.</p><p></p><p>That said, and I've had this discussion with Japanese colleagues, I think they'd have achieved the same effect if they had torn their current rugby structures down completely and reorganised their entire competition on a full professional city basis like they did with soccer back in the early 90s. The trouble is there were too many vested interests in their Top League for that to happen, and so Super Rugby was the next best thing. Longer term, if Japan can get a team in Osaka and Yokohama, then it'll really make it all worthwile, but that's a way off I suspect.</p></blockquote><p></p>
[QUOTE="RoosTah, post: 796616, member: 12207"] In this case they're looking for entry to the English Super League, and not the NRL, so it's not really a case of all roads leading to Australia on this one, but I actually agree with you otherwise. I think ideally they ought to just set up their own tournament, but from a marketing perspective there is some value to being associated with a top flight competition when looking for publicity. It's definitely a goal that has a case of 'short-termism' and it reminds me an awful lot of Japan's admission to Super Rugby, but it is more likely to generate a media buzz than a local semi-pro comp with no roots. That may be the smarter option long term, and perhaps they're thinking about doing that too, and are just using this Toronto Super League side as a way of getting Rugby League into the public consciousness. It's hard to know really, but it'll be interesting to follow it all the same and speaking as someone who has followed the Sunwolves' every game this year I can see why they might think this is a good idea. Japan has had a Rugby comp run through the companies for ages, but no one ever seems to know anything about it outside of the employees of those companies and it gets little media interest, but ever since the Sunwolves have been involved in the mighty Super Rugby competition the media over there have been all over it and there kids are now taking an interest in Rugby over there that otherwise would have only ever thought about baseball or soccer. That said, and I've had this discussion with Japanese colleagues, I think they'd have achieved the same effect if they had torn their current rugby structures down completely and reorganised their entire competition on a full professional city basis like they did with soccer back in the early 90s. The trouble is there were too many vested interests in their Top League for that to happen, and so Super Rugby was the next best thing. Longer term, if Japan can get a team in Osaka and Yokohama, then it'll really make it all worthwile, but that's a way off I suspect. [/QUOTE]
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Toronto Wolfpack planning Super League ascention
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