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We Need To Talk About Wasps
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<blockquote data-quote="RedruthRFC" data-source="post: 1101695" data-attributes="member: 58362"><p>As soon as CVC got involved, I expected changes. Increasing TV revenues seems like the obvious way for them to make a return on their revenues. Early and late kick-offs on a Saturday (and maybe a Sunday) seem like a no-brainer, as is making sure there's a Friday night game every week. Saturday evening games would also be something to explore.</p><p></p><p>A lot of people online profess to know exactly what should be done with scheduling, I'd love to know where they get the information from to be so confident. My suspicion is that the most profitable way forward would be to prioritise TV revenue over crowd revenue. I'm sceptical as to the significance of the impact that scheduling changes would have on crowd sizes, partly because I think that people overestimate the increase that it would result in and partly because they seem to ignore any possible negative impact that these changes would have.</p><p></p><p>No doubt knocking Saturday afternoon games on the head would attract players, officials and supporters from other clubs, but how many people who would have been there on a Saturday afternoon won't be there at whatever the alternative time because of other commitments, travel being more difficult or their preference for Saturday afternoon rugby? Even if it netted a 10% increase in crowd size, my guess is that this would be outweighed the extra revenue that could be generated by working with TV companies to provide a schedule that suits them every weekend and charging them accordingly.</p><p></p><p>The other area where I've been surprised by CVC's malaise is in the marketing of the game. When Bristol became the Bears and Gloucester got a new logo, I thought it was going to be the start of a slick PR machine transforming each club and the league itself into much more marketable brands, but nothing much has happened since then. There are so many things that could be done to increase engagement, many of them for a minimal cost.</p></blockquote><p></p>
[QUOTE="RedruthRFC, post: 1101695, member: 58362"] As soon as CVC got involved, I expected changes. Increasing TV revenues seems like the obvious way for them to make a return on their revenues. Early and late kick-offs on a Saturday (and maybe a Sunday) seem like a no-brainer, as is making sure there's a Friday night game every week. Saturday evening games would also be something to explore. A lot of people online profess to know exactly what should be done with scheduling, I'd love to know where they get the information from to be so confident. My suspicion is that the most profitable way forward would be to prioritise TV revenue over crowd revenue. I'm sceptical as to the significance of the impact that scheduling changes would have on crowd sizes, partly because I think that people overestimate the increase that it would result in and partly because they seem to ignore any possible negative impact that these changes would have. No doubt knocking Saturday afternoon games on the head would attract players, officials and supporters from other clubs, but how many people who would have been there on a Saturday afternoon won't be there at whatever the alternative time because of other commitments, travel being more difficult or their preference for Saturday afternoon rugby? Even if it netted a 10% increase in crowd size, my guess is that this would be outweighed the extra revenue that could be generated by working with TV companies to provide a schedule that suits them every weekend and charging them accordingly. The other area where I've been surprised by CVC's malaise is in the marketing of the game. When Bristol became the Bears and Gloucester got a new logo, I thought it was going to be the start of a slick PR machine transforming each club and the league itself into much more marketable brands, but nothing much has happened since then. There are so many things that could be done to increase engagement, many of them for a minimal cost. [/QUOTE]
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