I don't know if Melbourne is a good place to look when trying to gauge the strength of Aussie Rugby Union, Womble.
You're never going to get a look in there, with Aussie Rules so dominant in the culture.
Watching last quarter of Carlton v Collingwood yesterday. 80,000 plus at a premier sporting venue. If you couldn't make it the TV package is just so much superior to Rugby. Examples - No scrum resets. No cards - foul play is dealt with afterwards by way of suspensions. Their TMO hardly ever involved and makes a decision super quick when called on. Mega stars like Big Buddy and Dusty Martin. Corny team song blasted out loud and proud for winning supporters to sing, immediately following final whistle. Winning team followed down the race a whooping and a cheering, then get to sing the song.
It's all hype, hype, hype. No wonder people want to be a part of that. It's contagious.