Menu
Forums
New posts
Search forums
What's new
New posts
Latest activity
Log in
Register
What's new
Search
Search
Search titles and first posts only
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Help Support The Rugby Forum :
Forums
Rugby Union
International Test Matches
Why Doesn't New Zealand have a sponsorship Logo on it's Jersey?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="C A Iversen" data-source="post: 273215"><p><div class='quotetop'>QUOTE (cyRil of Ospreylia @ Jul 29 2009, 07:17 AM) <a href="http://index.php?act=findpost&pid=406674" target="_blank"><{POST_SNAPBACK}></a></div></p><p></p><p>Yet, you posted here, because of the gun to your head. I see that kind of post on other forums and it's not reflective of the more astute posters.</p><p></p><p>I see what William 18 is saying, but he didn't word things correctly and got shot down. I was going to put my thoughts down here last night but didn't have time to explain them delicately and carefully and knew I'd get shot down for it.</p><p></p><p>In New Zealand there was a bit of a furore for a while when the small Steinlager badge went on the front several years ago. This debate obviously evaporated over the few years that the All Blacks were sponsored by Steinlager and then gradually completely went away when adidas came along with their ideal solution. Having a black and white logo themselves and more keen for association and promotion than actual plastering of a billboard across the front of the jersey, they offered a solution which New Zealand as a public haven't ever fully appreciated (in my opinion).</p><p></p><p>If things ever end with adidas (and it's likely that one day they will), we'll likely be faced with the concern of who we need to go on the front of the jersey and how large that logo is. </p><p></p><p>In New Zealand the issue of having sponsors on our jersey is very important to us and we've done our best to keep our tradition.</p><p></p><p>The All Blacks as a brand are one of the most marketable in international rugby, due mostly to the success they've had and challenge they bring to any team they face over the last century or more now. All sponsors are eager to acquire a successful brand and it just seems that the other more successful international teams didn't have a public who cared enough as a whole nation to resist the branding that exists now in the earlier days of professionalism.</p><p></p><p>None of what I've said is about a superiority complex, but I'm bracing myself for the childish effort to label it as such.</p></blockquote><p></p>
[QUOTE="C A Iversen, post: 273215"] <div class='quotetop'>QUOTE (cyRil of Ospreylia @ Jul 29 2009, 07:17 AM) [url='index.php?act=findpost&pid=406674']<{POST_SNAPBACK}>[/url]</div> Yet, you posted here, because of the gun to your head. I see that kind of post on other forums and it's not reflective of the more astute posters. I see what William 18 is saying, but he didn't word things correctly and got shot down. I was going to put my thoughts down here last night but didn't have time to explain them delicately and carefully and knew I'd get shot down for it. In New Zealand there was a bit of a furore for a while when the small Steinlager badge went on the front several years ago. This debate obviously evaporated over the few years that the All Blacks were sponsored by Steinlager and then gradually completely went away when adidas came along with their ideal solution. Having a black and white logo themselves and more keen for association and promotion than actual plastering of a billboard across the front of the jersey, they offered a solution which New Zealand as a public haven't ever fully appreciated (in my opinion). If things ever end with adidas (and it's likely that one day they will), we'll likely be faced with the concern of who we need to go on the front of the jersey and how large that logo is. In New Zealand the issue of having sponsors on our jersey is very important to us and we've done our best to keep our tradition. The All Blacks as a brand are one of the most marketable in international rugby, due mostly to the success they've had and challenge they bring to any team they face over the last century or more now. All sponsors are eager to acquire a successful brand and it just seems that the other more successful international teams didn't have a public who cared enough as a whole nation to resist the branding that exists now in the earlier days of professionalism. None of what I've said is about a superiority complex, but I'm bracing myself for the childish effort to label it as such. [/QUOTE]
Verification
Post reply
Forums
Rugby Union
International Test Matches
Why Doesn't New Zealand have a sponsorship Logo on it's Jersey?
Top