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Why don't we just make our own rugby game
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<blockquote data-quote="Mario" data-source="post: 1000246" data-attributes="member: 12221"><p>It looks from the outside like an easy and cheap form of marketing, but Facebook for example limits the reach of any post you make to a fraction of your audience and makes you pay to reach more than that. You might have 1 million followers of a particular page, but you regular posts are only going to top out at reaching 10k of those users at best. It costs thousands of dollars to get a post to have wider distribution than that. Even then, to convert somebody from seeing a post to interacting with a post to then making a meaningful interaction like a pre-order or a purchase... you are then talking about a fraction of a fraction of a fraction of a fraction of the audience.</p><p></p><p>We now spend between US$100k-1m a month on Facebook alone in order to get the results we want, and that doesn't even include the cost of the people required to produce the content and manage the campaigns. It's not the "free" marketing channel general users think it is.</p></blockquote><p></p>
[QUOTE="Mario, post: 1000246, member: 12221"] It looks from the outside like an easy and cheap form of marketing, but Facebook for example limits the reach of any post you make to a fraction of your audience and makes you pay to reach more than that. You might have 1 million followers of a particular page, but you regular posts are only going to top out at reaching 10k of those users at best. It costs thousands of dollars to get a post to have wider distribution than that. Even then, to convert somebody from seeing a post to interacting with a post to then making a meaningful interaction like a pre-order or a purchase... you are then talking about a fraction of a fraction of a fraction of a fraction of the audience. We now spend between US$100k-1m a month on Facebook alone in order to get the results we want, and that doesn't even include the cost of the people required to produce the content and manage the campaigns. It's not the "free" marketing channel general users think it is. [/QUOTE]
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Why don't we just make our own rugby game
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