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Eureka Moment or an Opportunity Missed

Adam Bridgland

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As things stand this season is the last season we will enjoy the Heineken Cup in its

present form. How we've got to this stage is a debate for a different day, and frankly doesn't

matter. We're here and we need to find some answers, and fast. In order to find the right

answers however, we need to ask the right questions. Out of the debacle surprisingly comes

an opportunity for reflection. Victoria Derbyshire on the BBC this week referred to the

Heineken Cup as "the envy of the Southern Hemisphere." Rubbish. But she may be on to

something. Should it be the envy of the Southern Hemisphere? Could it be the envy of the

Southern Hemisphere? How can it become the envy of the Southern Hemisphere? Those are

the right questions.

Some might baulk at the comparisons with the Southern Hemisphere, but to ignore

the lessons from south of the equator would be folly bearing in mind the fact that they have

won six of the seven Rugby World Cups played to date, with each of the SANZAR countries

winning two. Despite that they still keep adapting and changing to improve, and Super

Rugby today is unrecognisable from that which burst on the scenes in1996. It continues

to improve and produce players able to make the transition to full international rugby

seemlessly, playing less rugby than their northern hemisphere counterparts, but more rugby

at an intensity level just below that of a test match. Surely that was always the intention of the

Heineken Cup? While it has almost achieved that, the one weakness of it was that we tried

to fit it in as part of the regular domestic season. The turmoil created this year gives us the

opportunity to change, and create something more in tune with Super Rugby. Of course we

don't want to create a northern hemisphere Super Rugby and lose our identity, but nobody

can argue that Super Rugby doesn't work. It is a wonderful spectacle, and it is no coincidence

that the freedom to express and play open running rugby is encouraged by players not being

creatively strangled by fear of relegation or non qualification for next seasons competition.

Lessons to be learned there.

So what of the future of European rugby? Simple. Keep the regular domestic structures

of each of the Six Nations countries, but create a new competition played outside the

regular season between newly created franchises backed with money from television rights,

sponsorship and of course gate receipts. It can be played from April through to the end of

June, allowing for the end of season Southern Hemisphere tours to still take place in July

and August, with the Southern Hemisphere still coming north in November for the autumn

internationals. Professional players playing in the Aviva Premiership, Pro 12 and Top 14

would have something to play for - a European Cup contract with one of the new franchises,

just as Currie Cup players play for a Super Rugby contract in South Africa, likewise in New

Zealand with the NPC. While the top South African, All Black and Australian players do

play some rugby outside the Super Rugby season for their provinces, appearances are limited

and used to keep players sharp and match fit, with readiness for international rugby always

being the priority. The new European competition would enable similar nurturing of players,

protecting them from over playing and the risk of serious injury as a result. One only has to

look at the importance of Richie McCaw to the All Blacks, and the way they are nursing him

through to the next Rugby World Cup to see the benefits of such a system. It is inconceivable

currently that any of the Six Nations sides would be able to do the like with a Chris Robshaw,

or Thierry Dusautoir. How many more England caps might Jonny Wilkinson have won had

he been able to be looked after in such a manner? Sadly we'll never know.

Nobody is saying that the transition would be simple, and the road ahead is full of

hurdles, not least the resistance of the various unions, clubs and possibly even broadcasters

protecting what they already have. But just because it might be difficult, that doesn't mean

we shouldn't try. We stand at a crossroads, and in years to come we will look back at 2014

and either say "that was the year northern hemisphere rugby began to catch up with their

Southern Hemisphere counterparts", or "that was the year of a massive missed opportunity".

I know where my money is.
 
Nice first post! Interesting food for thought.

Unfortunately I don't think a rugby franchise model will ever work in Europe for the simple reason that the clubs can offer more money than national unions can. The NPC is owner by the NZRU so they can literally relegate the NPC to a lower tier. The clubs in PRL and Top 14 are privately owned and I'd imagine if the national unions of England and France tried to create a franchise system - they would just create an independant league and outbid the national unions. I think there is also a lot of loyalty to privatized clubs in Europe.

While I like Super Rugby - I personally would prefer we move back to the NPC as our main competition and compete in a H-Cup format with South Africa, Australia, Argentina and who ever else eventually would join. Franchises have a habbit of leaving a lot of fans being unable to identify with the team, especially when they never play in their city. For the many things I disagree with in regards to European rugby - the H-Cup format was a good idea.
 
The weakness of it is that we try to play it as part of our core season. If the franchise model won't work in Europe (and I don't necessarily agree with you on that), then a return to regional or county rugby based on similar line to the NPC or Currie Cup in SA. Sir Ian McGeechan agrees with me on this (or me with him), and he is actually in the process of turning Leeds Carnegie into Yorkshire, with Yorkshire clubs feeding into the newly created Yorkshire side. If that's not following the NZ provincial model, I don't know what is.
 
The weakness of it is that we try to play it as part of our core season.

Why is that? I've never understood why you guys flip back and forth between competitions from one week to the next. It's incredibly annoying to follow. Why not have it as a post-season tournament?
 

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