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Last orders for Magners as Celtic League seeks new sponsors
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<blockquote data-quote="snoopy snoopy dog dog" data-source="post: 391697" data-attributes="member: 13611"><p><a href="http://www.thescore.ie/last-orders-for-magners-as-celtic-league-seeks-new-sponsors-122543-Apr2011/" target="_blank">http://www.thescore.ie/last-orders-for-magners-as-celtic-league-seeks-new-sponsors-122543-Apr2011/</a></p><p></p><p>The new deal should be worth a hell of a lot more than what Magners paid. Since Magners got the naming rights to the Celtic League, there have been three HCup winners and an Amlin Cup winner from the participating countries which boosts the profile of the tournament. The playoffs add value from a TV perspective. Italian participation opens the league up to about 60million more viewers. I think there'll be a big wedge of money coming to the WRU, SRU, IRFU and FIR from whoever secures the sponsorship of the league.</p></blockquote><p></p>
[QUOTE="snoopy snoopy dog dog, post: 391697, member: 13611"] [URL="http://www.thescore.ie/last-orders-for-magners-as-celtic-league-seeks-new-sponsors-122543-Apr2011/"][/URL] The new deal should be worth a hell of a lot more than what Magners paid. Since Magners got the naming rights to the Celtic League, there have been three HCup winners and an Amlin Cup winner from the participating countries which boosts the profile of the tournament. The playoffs add value from a TV perspective. Italian participation opens the league up to about 60million more viewers. I think there'll be a big wedge of money coming to the WRU, SRU, IRFU and FIR from whoever secures the sponsorship of the league. [/QUOTE]
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Last orders for Magners as Celtic League seeks new sponsors
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