I saw this article and thought that I might share: Most video games are "boring" or too complicated, and game makers need to do more to appeal to casual players, according to the head of the world's largest video game publisher, Electronic Arts. "We're boring people to death and making games that are harder and harder to play," EA Chief Executive John Riccitiello told the Wall Street Journal. Riccitiello became CEO at EA in April in his return to the game maker. EA's former chief operating officer had left the company in 2004 to help found Elevation Partners, a media and entertainment buyout firm. The video game executive criticized the industry for rolling out sequels to new games that add little from the previous version. "For the most part, the industry has been rinse-and-repeat," he was quoted as saying. "There's been lots of product that looked like last year's product, that looked a lot like the year before." The comments were made as the $30 billion video game industry prepares for its annual gathering, the Electronic Entertainment Expo, or E3, in Santa Monica, California. Anticipation is running high that cheaper hardware and a host of keenly awaited new games will fuel the strongest sales in years. Source: http://www.stuff.co.nz/4121795a28.html This is a scary direction that EA might be going in. Obviously if games are too difficult than they run the risk of alienating novice gamers but the average age of gamers is closer now to 30 as opposed to 20. And also EA Games have to be the biggest perpertrator of delivering sequels (or series) that are almost exactly the same as earlier versions. All of their sports games suffer from this and as rugby fans we have been pretty hard hit. And as for making the rugby games even easier - well that really is scary. I always struggled to play FIFA at the hardest difficulty level so they have dumbed rugby way down. Imagine if they furthered the dumbing down? This is a scary direction that EA are looking at.