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Rugby World Cup 2011 Game
Opinions on The Allblacks and Austrailia not being licensed in the game ?
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<blockquote data-quote="RoosTah" data-source="post: 415153" data-attributes="member: 12207"><p>I imagine it would be a numbers game... I contacted the NRL with a summarised version of an article I wrote about the benefits of the medium and argued that it would be in their interest to become actively involved in the funding and production of the next Rugby League game as part of multifaceted marketing campaign aimed at regaining ground from the AFL and pushing into other parts of Australia. Unfortunately they replied with a simple "thank you for your interest in the NRL, we will consider your suggestions". </p><p></p><p>Had my email been buffeted by 30,000 signatures they may well have taken it more seriously. </p><p></p><p>But yes, I agree that the Unions largely do not understand the marketing potential of the medium and are losing out by supporting exclusive licensing. There's got to be a marketing PhD out there somewhere that proves the Premier League and NFL fan base has increased world-wide as a result of the FIFA and Madden games... Just need to find it lol.</p></blockquote><p></p>
[QUOTE="RoosTah, post: 415153, member: 12207"] I imagine it would be a numbers game... I contacted the NRL with a summarised version of an article I wrote about the benefits of the medium and argued that it would be in their interest to become actively involved in the funding and production of the next Rugby League game as part of multifaceted marketing campaign aimed at regaining ground from the AFL and pushing into other parts of Australia. Unfortunately they replied with a simple "thank you for your interest in the NRL, we will consider your suggestions". Had my email been buffeted by 30,000 signatures they may well have taken it more seriously. But yes, I agree that the Unions largely do not understand the marketing potential of the medium and are losing out by supporting exclusive licensing. There's got to be a marketing PhD out there somewhere that proves the Premier League and NFL fan base has increased world-wide as a result of the FIFA and Madden games... Just need to find it lol. [/QUOTE]
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Opinions on The Allblacks and Austrailia not being licensed in the game ?
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