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European Champions & Challenge Cup
Return of the Heineken Cup
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<blockquote data-quote="saulan" data-source="post: 905178" data-attributes="member: 60236"><p>South Africa could be another angle for them as well. Heineken has always advertised quite heavily in SA for the Champions League. Maybe there is hope as well that we are watching this now that we have Pro 14 teams, and also with the possibility of us joining the tournament at some point. At the very least I noticed the Champions Cup getting more attention on this end, and it seems to be bigger in Europe as well. Maybe they want to be seen as the brand for the major European sports tournaments in football and rugby.</p></blockquote><p></p>
[QUOTE="saulan, post: 905178, member: 60236"] South Africa could be another angle for them as well. Heineken has always advertised quite heavily in SA for the Champions League. Maybe there is hope as well that we are watching this now that we have Pro 14 teams, and also with the possibility of us joining the tournament at some point. At the very least I noticed the Champions Cup getting more attention on this end, and it seems to be bigger in Europe as well. Maybe they want to be seen as the brand for the major European sports tournaments in football and rugby. [/QUOTE]
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European Champions & Challenge Cup
Return of the Heineken Cup
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