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<blockquote data-quote="Zonerunner" data-source="post: 136519"><p>One for your little update. Activision, publishers of <em>Guitar Hero</em>, have gone on the offensive, deriding rivals <em>Rock Band</em>.</p><p></p><p>Global Brand Manager for Activision, Will Kassoy, questioned the ***le's mass-market recognition and ease of use.</p><p></p><p>"I think some of the early signs we've seen might make [Rock Band] a little more complex than some of the things that make Guitar Hero so great, which is its accessibility and ease of play for everyone. If you go beyond the game industry to just really mass market consumers, people haven't heard about Rock Band yet and the fact that it's only on next-generation platforms is going to be a little bit limiting."</p><p></p><p>EA Games prez Frank Gibeau responded to the gauntlet with his own choice words.</p><p></p><p>"We'll compete, obviously, on who's got the better tracks and who's got the better music and who's first to market and who had the brand and who actually built the thing. That'll all come out in this Fall, and the market will help decide."</p><p></p><p>Ooooh, catfight!</p></blockquote><p></p>
[QUOTE="Zonerunner, post: 136519"] One for your little update. Activision, publishers of [i]Guitar Hero[/i], have gone on the offensive, deriding rivals [i]Rock Band[/i]. Global Brand Manager for Activision, Will Kassoy, questioned the ***le's mass-market recognition and ease of use. "I think some of the early signs we've seen might make [Rock Band] a little more complex than some of the things that make Guitar Hero so great, which is its accessibility and ease of play for everyone. If you go beyond the game industry to just really mass market consumers, people haven't heard about Rock Band yet and the fact that it's only on next-generation platforms is going to be a little bit limiting." EA Games prez Frank Gibeau responded to the gauntlet with his own choice words. "We'll compete, obviously, on who's got the better tracks and who's got the better music and who's first to market and who had the brand and who actually built the thing. That'll all come out in this Fall, and the market will help decide." Ooooh, catfight! [/QUOTE]
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