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European Champions & Challenge Cup
Saracens taking Heineken Cup pool match to Belgium
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<blockquote data-quote="Feicarsinn" data-source="post: 519385" data-attributes="member: 22777"><p>I can't condone using Heineken Cup matches to expand the brand. To me, it's turning your back on your real fans in favour of the quick buck. Even the big footy teams don't do that. If you want to try and generate interest in a team do it with a pre season tour, not with the most important games of the season.</p><p></p><p>A fair comparison is the NFL games they've held in London over the past couple of years. While these have been well attended, have they generated any significant increase in brand awareness for the teams involved this side of the Atlantic? Not really, I can't even remember who played. I imagine the Saracens game will have a similar effect. These kind of gimmicks don't really have a long term effect, especially in a country where the sport isn't all that popular.</p><p></p><p>If Saracens must persist down this line, why can't they do it with a pre season game, like Munster playing the States before the 2007 WC?</p></blockquote><p></p>
[QUOTE="Feicarsinn, post: 519385, member: 22777"] I can't condone using Heineken Cup matches to expand the brand. To me, it's turning your back on your real fans in favour of the quick buck. Even the big footy teams don't do that. If you want to try and generate interest in a team do it with a pre season tour, not with the most important games of the season. A fair comparison is the NFL games they've held in London over the past couple of years. While these have been well attended, have they generated any significant increase in brand awareness for the teams involved this side of the Atlantic? Not really, I can't even remember who played. I imagine the Saracens game will have a similar effect. These kind of gimmicks don't really have a long term effect, especially in a country where the sport isn't all that popular. If Saracens must persist down this line, why can't they do it with a pre season game, like Munster playing the States before the 2007 WC? [/QUOTE]
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European Champions & Challenge Cup
Saracens taking Heineken Cup pool match to Belgium
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