You are still assuming that the NZRU has some sort of responsibility to grow the game internationally when that is the IRB's job. We will have to agree to disagree as to whether the IRB is doing a good job developing the game. Even if the IRB are doing a bad job, it isn't our responsibility to pick up the slack.
I'm not really getting the cricket comparison either? Cricket would have far more players world wide than rugby so it is arguably a more popular sport. Cricket also has more elite nations (8 that are super competitive). In rugby we have 5 who are super competitive but about another 7-8 who are semi competitive. Cricket also spends a fair amount of money on development. Afghanistan is one example of a growing cricketing country. I think cricket has less success than rugby at growing their game is because it takes a long time to play, needs a lot of equipment and involves a lot of subtleties. Governance may have something to do with it, too.
As for the NZRU acting like the BCCI well that is very different. The BCCI basically helps fund cricket around the world. The rest of the world only needs our brand, not our money so does not have to listen to us.
I'm not really getting the cricket comparison either? Cricket would have far more players world wide than rugby so it is arguably a more popular sport. Cricket also has more elite nations (8 that are super competitive). In rugby we have 5 who are super competitive but about another 7-8 who are semi competitive. Cricket also spends a fair amount of money on development. Afghanistan is one example of a growing cricketing country. I think cricket has less success than rugby at growing their game is because it takes a long time to play, needs a lot of equipment and involves a lot of subtleties. Governance may have something to do with it, too.
As for the NZRU acting like the BCCI well that is very different. The BCCI basically helps fund cricket around the world. The rest of the world only needs our brand, not our money so does not have to listen to us.