Having ads and pop-ups is rather crap.....people do not like them especially when they are intrusive.They make the forum look dodgy and crap. Not to mention Pop-ups are the scum of internets universe. Whilst i understand that server bills need to be paid surely there is more creative ways than whoring yourselves to online casinos etc. One forum i go onto cuts out the ads as soon as you login. Maybe that could be a compromise?