You might also find: its the 2010 FIFA World Cup ...
FIFA = Fédération Internationale de Football Association (FIFA)
2 things:
1. It's in French
2. Fédération Internationale de Football Association
Association
The FIFA World Cup, also called the Football World Cup or the Soccer World Cup, but usually referred to simply as the World Cup, is an international association football competition contested by the men's national teams of the members of Fédération Internationale de Football Association (FIFA), the sport's global governing body. The championship has been awarded every four years since the first tournament in 1930, except in 1942 and 1946 when it was not contested because of World War II.