I'd guessed - hence the tone of my post (and typed with a smile on my face).
I'm afraid the rumours are true - I've seen it with my very eyes (yes, I live in Gloucestershire, but I DO have multiple eyes).
Bare in mind - that's my perspective of a small sample of France - and we disagree on how common it is in the UK.
Strongbow? I thought we were talking about cider here?
My understanding is that stateside, "cider" means what we call "apple juice", but that they do also have alcoholic varieties; though I can't remember what they('re alleged to) call them; and that even those make Woodpecker cider (does that still exist?) look like cloudy scrumpy.
Apparently they have a pretty thriving micro-brewery scene; though mostly for hipsters.