Heineken
Just to give you another perspective on this;
New Zealand's population is 4½ million. Of those about 300,000 are Pacific Islanders (Samoan, Tongan, Fijiam. Rarotongans, Cook Islanders, Niueans etc etc). That is about 6.7%, while the number of registered rugby players in New Zealand is about 150,000, and of those about 42,000 are Pacific Islanders. That is about 28%
So you can see that while only one in fifteen Kiwis is a Pacific Islander, one in four rugby players is. Pacific Islanders are over-represented in rugby, on a per capita basis by a factor of over 4!!!
That is why so many end up in our rugby teams. If you just randomly selected any 22 rugby players from throughout NZ, statically speaking, five or six would be Pacific Islanders.
That trend is "north loaded" too, meaning that the further north you go, the higher the numbers of Pacific Islanders appear in rugby teams. If you wander around the parks and reserves in which rugby is played in Auckland on any given Saturday in the season, it can be difficult to spot the white guys in the teams, especially at Junior levels..