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Not a kit, but closest thread. Stormers changed their logo, and no one is happy (old versions on the left including the old 90s version, new one on the right). Looks like the old Super Rugby logo and DHL is way too prominent. Just is really disconnected from the old version.

View attachment 24354
Welcome to the world of Northampton Saints rebranding badges.
 
I don't mind the Stormers font and logo, but that DHL incorporation is abysmal. Placement and colour.

I thought DHL were against changing their logo in this manner but I saw some rugby shirts in the past year (I forgot which) that had DHL in a different colour. So that can't be the case, or at least absolute.
 
Oh don't.
As soon as I'm reminded of that I want to punch someone !
Just so long as that person is either the designer of the logo, or the idiot who agreed to it.
Or at least consenting to be punched (we're not here to kink shame, after all... unless that kink is LIKING the new logo)
 
I like the new saints logo now, it’s grown on me and to be fair it’s not new, it’s the original logo. Every club has changed the logo in the premiership in some way, some more dramatic than others though. It’s part of life.
 
to be fair it's not new, it's the original logo.
Could you expand on this please?
Is that "it's the original logo" because it's also the first logo, with previous versions being a badge, not a logo?

From the Saint's own website, "our history" section
1910s
1755319031121.png
1930s
1755318916411.png
1950s
1755319054758.png
1960s
1755319095024.png

Granted, I can't see anything for Northampton from pre WWI era; but looking at what pictures I can find from the Victorian era - only international teams seemed to have a logo/badge.
Just for example:
1755319856822.png

1755319945790.jpeg
 
Could you expand on this please?
Is that "it's the original logo" because it's also the first logo, with previous versions being a badge, not a logo?

From the Saint's own website, "our history" section
1910s
View attachment 24363
1930s
View attachment 24362
1950s
View attachment 24364
1960s
View attachment 24365

Granted, I can't see anything for Northampton from pre WWI era; but looking at what pictures I can find from the Victorian era - only international teams seemed to have a logo/badge.
Just for example:
View attachment 24366

View attachment 24367
I hope you're not implying that instead of fans complaining about the logo not being the original they are instead complaining it's not the one they grew up with.
 
I like the new saints logo now, it's grown on me and to be fair it's not new, it's the original logo. Every club has changed the logo in the premiership in some way, some more dramatic than others though. It's part of life.
I don't mind it. For me it's just a tad minimal effort and just ok.

Maybe it is better for a brand recognition point of view. I just don't think it's better than the previous one. I like traditions and keeping things as they are. But that's a personal thing and me being a tad resistant to change for the sake of it.

I tend to think the Saints brand recognition is the black, green and gold. Which to be reasonable the new logo goes for
 
Could you expand on this please?
Is that "it's the original logo" because it's also the first logo, with previous versions being a badge, not a logo?

From the Saint's own website, "our history" section
1910s
View attachment 24363
1930s
View attachment 24362
1950s
View attachment 24364
1960s
View attachment 24365

Granted, I can't see anything for Northampton from pre WWI era; but looking at what pictures I can find from the Victorian era - only international teams seemed to have a logo/badge.
Just for example:
View attachment 24366

View attachment 24367
I'll need to dig out the propaganda they used when launching the new logo, but the original logo on shorts was that yellow cross thing. So that's the original shirt logo/ badge whatever we want to call it.

Edit: from the saints historian:

‘The earliest team photo we have was taken in 1884. Back then, they were called St James Improvement Class, playing at various fields around St James and on the Racecourse. On the front of some of their jerseys, you can see this emblem. We can't be certain why they chose it, as no definitive explanation exists, but it's very likely this is a link back to St James' Church, with the emblem being a rough version of the St James Cross. Reverend Wigg himself mentions that his mother made crosses for the senior boys in the class to wear.’

Apparently our first kits were scarlet as well.
 
Last edited:
SS-AWAY-25-38-1536x1024.jpg



Hacienda chevrons and the colour of Vimto - not mad at it
 

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