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interesting read and Video.
http://www.rugby.com.au/news/2017/10/27/forrest-iprc-update
Comp Idea
Entertainment
Aims to have by Nov 4th the first 6 names of the countries to World rugby, Nov 2nd will be the deadline for ARU to have the competition window dates.
TLDR
Aus Billionaire wants to create new comp focusing on the pacific and wants to target the family and digital market. Non traditional rugby comp.
Interesting biggest thing for me is the esports stuff could be a game changer if it works for me streaming is the way forward for Rugby to grow and there is alot of chances if marketed properly for it to be massive and give Rugby a big boost in non traditional countries.
Honestly if this works this could be the biggest thing to happen to rugby in an age.
I think i covered everything.
http://www.rugby.com.au/news/2017/10/27/forrest-iprc-update
Comp Idea
- 6 clubs 6 markets (Perth, Mumbai, kula Lumpur, hong Kong, Shanghai, Singapore, Samoa, Fiji, tonga, Tokyo, Seoul, Colombo for example)
- Targeting 60% of the world pop.
- Same Time Zone being key
- Focus more on the America fan fare of sports a big entertainment factor targeting woman and families.
- Wants to try and bring the foreign Wallabies back to Pacific region and will allow them to be able to play in super rugby if they want meaning that a super rugby team would only have to pay them 4 months "win-win" for super rugby
- Alot of focus on Player welfare as a way of luring players aswell.
- Players and fans comes first
- Marquee Players - Had convos with aus players already.
- Elite Player pool to supplement Squads
- Worlds best coaches
- Mens and Womens XV's and 7's
- Growth of local talent
- Has government support.
- Forrest has big connections with pacific business and has backing from them.
- Would like to be used for World rugby new laws and experiments to try and create a faster game.
- Alot of focus on Family (esp mums and daughters) and community
- Wants to create a IPR Rugrats Rugby rugby program thats very similar to AFL Auskick which has been a big thing for AFL and this will be done in every country in IPR.
- IPR committed to adopt world rugby initiatives
- Growing the participation in Womens rugby
- Unlock new revenue streams
Entertainment
- Very important to the comp is a 5 star stadium entertainment and catering
- Strong non game stadium entertainment.
- esports integration
- Leading artists to perform in each country
- Festival atmosphere
- LED light displays, Fireworks and Holograms
- Worth 1.5 billion USD
- highest viewership of sports events
- Has an audience awareness of 1.9 billion by 2019
- Allows brands to connect to millennials.
- Massive in the pacific nations.
- Private ownership model to fund high financial risk
- Centralisation of key commercial properties
- Revenue share and equalisation strat
- Twiggy prepared to underwrite the entire thing himself if needs be wants investors to bring something other than money.
Aims to have by Nov 4th the first 6 names of the countries to World rugby, Nov 2nd will be the deadline for ARU to have the competition window dates.
TLDR
Aus Billionaire wants to create new comp focusing on the pacific and wants to target the family and digital market. Non traditional rugby comp.
Interesting biggest thing for me is the esports stuff could be a game changer if it works for me streaming is the way forward for Rugby to grow and there is alot of chances if marketed properly for it to be massive and give Rugby a big boost in non traditional countries.
Honestly if this works this could be the biggest thing to happen to rugby in an age.
I think i covered everything.