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This can't be overlooked. We all know horse trading goes on when it comes to looking for votes to host a World Cup. The IRFU help promote the game in the USA (likely outside the test window so they don't lose a home gate) via a fixture versus New Zealand and in return want to be looked upon favourably when the 2023 World Cup host is being voted on.Am sure with Ireland's RWC bid in mind the IRFU could be made amenable to such a venture and why not.
All nations are consumed by self interest. If the IRFU agree to the fixture, it's because they expect to get something big out of it. New Zealand won't be doing it for the love of growing the game, they'll be doing it for the money. It just so happens that the self interest of these tier 1 nations blend well with growing awareness of the sport in North America.