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I can't verify the figures in this article, but if accurate it's underlining some serious financial issues with rugby as well as some laughably kak-handed assessment of the level of interest by potential sponsors.
https://www.therugbypaper.co.uk/lat...ys-sponsorship-market-shows-signs-of-decline/
From a Pro14 perspective it does make me concerned about Guiness having about 5-10 questions about their product in a staff survey.
Anecdotally, I have heard that sponsorship for the 6N is challenging because of the very limited (and fixed) geographical reach of the tournament. I'd imagine that would be a factor. There aren't many companies out there who are interested in the UK, Ireland, France and Italy but aren't so interested in the rest of the EU.
https://www.therugbypaper.co.uk/lat...ys-sponsorship-market-shows-signs-of-decline/
From a Pro14 perspective it does make me concerned about Guiness having about 5-10 questions about their product in a staff survey.
Anecdotally, I have heard that sponsorship for the 6N is challenging because of the very limited (and fixed) geographical reach of the tournament. I'd imagine that would be a factor. There aren't many companies out there who are interested in the UK, Ireland, France and Italy but aren't so interested in the rest of the EU.