The IRB is no more...

[RoosTah]

The logo does look like a placeholder that would be used in an unlicensed video game that needed to represent the IRB!

This. That perfectly sums up how it looks - very much a cheap knock off place holder logo for an unlicensed product.

 

[gaston le gaff]

i think its ok and leave it at that,!!!! looks like a rugby ball with a little imagination, IRB could be anything as i said previously but the new logo is "World Rugby" and not "WR" this is where i think the difference is!!!!!!! not going to argue just for the sake of it i like it full stop.!!!

 

[ratsapprentice]

You mean like on the IRB logo where it says "International Rugby Board"? :D

 

[Big Ewis]

if I saw that logo on my facebook feed I'd think the new Team 17 Worms was coming out. It looks like an Amiga game logo from the early 90's. It's not a whole lot shiittier than the previous one, but it's still pretty fecal. Obviously it's a shame, I'm sure I wouldn't done an interesting job at it with my avant-gardiste eye on artistic concepts and visuals.


As for the name it's been discussed before. I do seriously reckon they look exactly like this over there:

- so you guys wanna...*sigh* guys wanna order some ice cream sundaes from KFC or..... - naahh, let's change tha...the name of teh I are bee... - yeah ?...sweeet...hey, hey Jeff..Jeff wake up. Jeh-ehhhff...

 

[Big Ewis]

I've a plausible theory as to why they changed the name (assuming a reason hasn't already been given, on this very thread in fact........look I'm sorry I barely scanned through the article, fk you). IRB sounds very close to 'I army' phonetically and so in this day and age where everything needs to be peaches and plums and sugar coated teenage vaginas, they opted to change the name in fear someone would accuse them of semantic belligerence and supposed subliminal violence. Yes they randomly awoke to this realization one day and speaking of subliminal, I've an overwhelming urge to eat some vanilla icecream now.

 

[dasNdanger]

Here's another theory, @Big Ewis - in the USofA (where rugby hopes to gain a strong foothold) we already have an 'IRB' - Institutional review board. It's a generic term for "a committee that has been formally designated to approve, monitor, and review biomedical and behavioral research involving humans."

So maybe they decided the old name could be confusing in the US...though personally I've never heard of 'institutional review boards' until just googling 'IRB' the other day...



das

 

[iINDOMINUSxx]

Here's another theory, @Big Ewis - in the USofA (where rugby hopes to gain a strong foothold) we already have an 'IRB' - Institutional review board. It's a generic term for "a committee that has been formally designated to approve, monitor, and review biomedical and behavioral research involving humans."

So maybe they decided the old name could be confusing in the US...though personally I've never heard of 'institutional review boards' until just googling 'IRB' the other day...



das

have you now got the borat infection ? ;)

 

[dasNdanger]

have you now got the borat infection ? ;)

I dunno...it may explain this itchy rash I have...

*scritch-scritch*



das

 

[Big Ewis]

Here's another theory, @Big Ewis - in the USofA (where rugby hopes to gain a strong foothold) we already have an 'IRB' - Institutional review board. It's a generic term for "a committee that has been formally designated to approve, monitor, and review biomedical and behavioral research involving humans."

So maybe they decided the old name could be confusing in the US...though personally I've never heard of 'institutional review boards' until just googling 'IRB' the other day...



das

...nahh, that's far-fetched as hell...

AND STOP SCRATCHING YOURSELF, GODDAMN IT, DON'T YOU KNOW THIS FORUM HAS RULES !!! HEYY !!! STOP THAT !!!!

 

[dasNdanger]

...nahh, that's far-fetched as hell...

AND STOP SCRATCHING YOURSELF, GODDAMN IT, DON'T YOU KNOW THIS FORUM HAS RULES !!!

*scritch-scritch-scritch*

I think I have fleas...

*scritch-scritch*

Here's a thought...perhaps because they're pushing this global initiative, maybe it's easier to translate 'World Rugby' into many languages than it is to translate the whole "IRB' name.

*scritch-scritch*



das

 

[theVersatile]

It's safe to assume everything (except the new name) is placeholder. Everything that I could've said about the logo has already been said by everyone else.

Going back to the guy who was talking about the website being design far too much for the handheld side of things; I sort of have to agree. There isn't really any reason for the Match Centre to be crammed into the side of the page. It could easily have been put in as another drop down menu or in the Quick Links. In fact, had I not known about the name change; I probably would've thought that it was one of those Sports News Apps, except exclusive for rugby.

I'll probably keep to ESPN Scrum for anything I need to look at.

 

[ratsapprentice]

Why do you think it is a placeholder?

They've been planning this for a while.

 

[theVersatile]

They've been planning the organisation itself; and on ways to get Rugby spread Worldwide . I wouldn't be so sure whether there was much thought into how it looks visually (despite what they said in the article) or presentation. Realistically, there's two options about the logo it's either.

(-A-) - A Placeholder (which is what I'm thinking)
or
(-B-) - Just extremely underwhelming (which is also very possible, but I'd hope it's only a placeholder)

 

[Mikel92]

You're talking about the name and I'm talking about the logo and that's obviously why you're having trouble. The IRB as an acronym is a little non descript like FIFA, but the LOGO accompanying it is basically a rugby ball, so it's pretty clear in terms of messaging and branding.

but this LOGO isn't - it doesn't look like anything you'd associate with rugby; it just looks like a million other very cheap, tacky and generic logos. They've tried to do something simple and clean in the style of the NRL, but unlike the NRL they haven't managed to make the LOGO associate with the brand it's supposed to represent and instead have something that looks like it belongs on the business card of a cheap hotel.

Completely agree. I guess the IRB (or whatever the shiyte it is) are trying to modernize themselves, reinvent themselves perhaps? There must be business reasoning behind it. Our Telecommunications company here in NZ did the same thing recently. But the logo, well yeah. Just looks like random shapes to me, nothing clever about it. As for the name, 'IRB' seemed more snappy and easily conveyed than this.

I would be keen on these changes if it also meant giving a strong voice to nations who aren't traditionally at the big-boys table. Continuing development of sides that aren't so strong. Funding initiatives, rugby academies, scholarships etc.

 

[fcbfan]

The new name is ok I guess...but damn the logo is horrible. Is it supposed to be a cup or 3/4 of a rugby ball?

 

[Rugga-lad]

From a branding perspective, i think it's good. I like the name :)