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I'm sceptical of reading too much into stats that are likely skewed by FTA access in Wales and west Ireland. The main stat that leapt out to me as being encouraging was that 41% of viewers of the URC final were from outside SA.
www.unitedrugby.com
Overall, I think there are grounds for optimism after the first season.
34 million tune into URC as debut season sets broadcast records
34 million tune into URC as debut season sets broadcast records. Read the latest news on URC Rugby Tournament and keep up to date with the latest action here!
www.unitedrugby.com
Overall, I think there are grounds for optimism after the first season.
