But an equally big problem is that Americansâ struggles just donât interest him. Thatâs why he canât stay focused on them. Thatâs why he rolls his eyes when he says the word âaffordability.â Itâs also why in every recent speech, when heâs not lying about the affordability problem, heâs changing the subject. Trump raises the issue only to pivot to his preferred topics: tariffs (which he said recently was his âfavorite wordâ), immigration, his personal beefs, himself, Ilhan Omar, Somalians in Minnesota, and so on. In his December 17
speech on the economy, he opened with three sentences on the cost of living, and immediately after saying the word âaffordability,â he launched a rant about immigrants, as if to wake himself up. Two days later, in a speech in Rocky Mount, North Carolina, he
shifted from affordability to his weird obsession with immigrants coming from insane asylums (presumably he is equating those seeking âasylumâ with mental patients, a
long-standing Trumpian muddle) without even the pretense of a logical transition, just because he couldnât wait to get there.
Hardship bores Trump. And why wouldnât it? Heâs a rich guy who likes to hang out at Mar-a-Lago with other rich guys. He doesnât have any answers to the affordability crisis because he doesnât careâhe really should borrow
his wifeâs infamous jacketâand because some of the easiest and most obvious solutions to the crisis involve rolling back his own policies, not to mention alienating Republican donors. No wonder heâd rather
rant about Somalis in Minnesotaâor reminisce about the good old days of his attempted assassination.
Trumpâs utter disengagement and mendacity on the affordability crisis create a huge opportunity for Democrats, and some have been running with it. On Thursday, democratic socialist Zohran Mamdani was sworn in as the new mayor of New York City. He campaigned on making New York more affordable through universal childcare, free buses, a rent freeze for rent-stabilized buildings, as well as increasing the supply of housing for poor, working-class, and middle-class New Yorkers. He is backed by a grassroots campaign to tax the rich to make all this possible. On January 20, Mikie Sherill, the Democratic governor-elect of New Jersey, will also be sworn in. She too campaigned on lowering costs while also strongly opposing the construction of new data centers, which will increase energy bills, line tech billionairesâ pockets, and only flood the world with more
slop.
In a sense, they will face the same challenge that Trump is facing: how to deliver on their campaign promises to address the affordability crisis. The difference is that they have actual policies they plan to advance in their respective legislative bodies. All Trump ever had was his favorite word, and every respected economist knew back in 2024 that astronomical tariffs were certain to accomplish one thing: higher prices on American consumers. But the president is not one to acknowledge his mistakes, let alone learn from them. So itâs a safe bet that heâs not going to suddenly find any solutions to the affordability crisis, not when he can barely bring himself to say those words.