- Nov 29, 2011
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Agree, I think it needs to grow in Australia, Italy and Argentina as there is already a base to work from. I really don't think making the World cup into a marketing tool that goes to nations that have no real interest in the sport is a good idea. We already have the 7s circuit to "spread the word".
If someone could make a compelling case that an American World Cup would lead to significant growth there, then I could see an argument for taking the financial hit (or treating it as the cost of marketing), but as I say, the thinking never seems to run deeper than "if you build it, they will come".