<div class='quotetop'>QUOTE </div> I tend to agree with this. What have Sharks got to do with Sale and the Greater Manchester region? Do Tigers freely roam the streets of Leicester? A few years ago Leinster adopted the moniker of "Leinster Lions". Thankfully the fans got their way and that awful marketing tag was lifted. Recently we've seen US soccer franchises give up on their pathetic gimmicky team names in favour of more traditional names (eg FC Dallas, Toronto FC and the more dubious Houston Dynamo and Real Salt Lake). Why can't rugby follow suit and allow team nicknames form more naturally rather than created at the whim of a marketing guru?