The Australian government should subsidise the Rugby Union too. Australia spends a lot of money in AFL and NRL, but aren't international sports. The Australian national cricket team and the Australian rugby union team are the most recognized teams in the sports world for Australia. The audience that will see the Wallabies in this RWC final is much larger than the 4 million viewers of AFL. Rugby World Cup is one of the most successful sports event in the world, with a total audience of 4 billion. Only behind the Olympics Games (5 billion) and the FIFA World Cup (26 billion). Aussie Rules and Rugby League will never have these numbers in the world.