Guinness don't give a **** about the case or PJ or the woman in question, they care about marketing and specifically social media.
The money they spend on LI and the money the sponsorship brings back will be a penny drop in an ocean for them, however they don't want to risk a social media backlash by a vocal minority and the black mark that can bring against their name.
And isn't that the the sorry truth of the whole thing? Additionally few if any large organisations now have a moral compass that compels them to say "hold on a minute, this isn't right!". They simply do what matters most in terms of "likes" and £
I'm somewhat conflicted about this. The idea that private messages between young men can be used to condemn them eternally seems massively disproportionate to me. The only reason that those messages are public record is due to a trial taking place at which Paddy Jackson and the others involved were acquitted of any crime. Are the messages unsavoury? Well I must be made of sterner stuff than some, as my main thought was "immature idiots" rather than absolute horror that young men might wish to enjoy themselves with members of the opposite sex and may God forbid, boast about it with their mates. Those sensitive souls that find this so horribly objectionable may be surprised to know that this has been happening well forever.....Sometimes in private men say things they don't even really mean. If it were consensual (and that's the unknowable here) then what's the issue?
The horrific context is in the messages provided by complainant. However, for whatever reason a jury decided that she had not been raped. Why would that be? What we have now is double jeopardy by mob trial. The oft heard "well he may not have been found guilty but he's clearly not innocent" type stuff. Guilty of what? Offending people's morality? Having a threesome? Not marrying the complainant having had sex with her? If we're simply to start ignoring the process of justice we might as well just do twitter polls and have done with it.
For the record. This is Jackson's personal involvement in the text messages. In my view it's hardly the misogynistic diatribe people are being led to believe it is.
3.48am Jackson took photos of McIlroy with three girls on the settee
9.13am WhatsApp message from Jackson to Olding unretrievable by police
9.14am - 9.15am Call from Jackson to Olding is unanswered. FaceTime from Jackson to Olding is unanswered. A voice call from Jackson to Olding is unanswered.
11.17am Jackson: "There was a lot of spit roast last night."
Jackson posts photos to the group taken on June 28 of McIlroy sitting on the sofa with three girls.
Jackson on JACOME: "Whole NI squad were out last night."
Jackson: "I don't have a solicitor, who should I contact."
Full transcript here
https://www.rsvplive.ie/news/irish-news/full-transcript-text-messages-sent-12283375