Cymro The White
- Mar 1, 2006
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It looks from the outside like an easy and cheap form of marketing, but Facebook for example limits the reach of any post you make to a fraction of your audience and makes you pay to reach more than that. You might have 1 million followers of a particular page, but you regular posts are only going to top out at reaching 10k of those users at best. It costs thousands of dollars to get a post to have wider distribution than that. Even then, to convert somebody from seeing a post to interacting with a post to then making a meaningful interaction like a pre-order or a purchase... you are then talking about a fraction of a fraction of a fraction of a fraction of the audience.
We now spend between US$100k-1m a month on Facebook alone in order to get the results we want, and that doesn't even include the cost of the people required to produce the content and manage the campaigns. It's not the "free" marketing channel general users think it is.
Well aware of this. Had some insight into it through work and relatives within the social media marketing industry, know how much work is needed but also aware of the massive benefits of it. Still stand by what I know and see as little meaningful interaction from some companies on social media. Whether it leads to one sale or more or actually responding to a comment or two, it makes a difference to the potential buyer / audience. Even what nik said above is the way to go, again it all depends on the creativity of the people in marketing / PR team to do this. Think it is negative to brush it off, there is a risk / reward but the benefits are there, I know it is not going to be easy, far from it.