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Not really going to make a material difference, but the ECPR Champions Cup is returning to the name Heineken Cup as the prime sponsor!
I'm surprised Heineken want to put money into it considering they can't even advertise in France
Really? Was that the case before?I'm surprised Heineken want to put money into it considering they can't even advertise in France
Yup, can't advertise alcohol on TV.Is this a "You can't advertise alcohol in this country" rule?
Really? Was that the case before?
Yup, can't advertise alcohol on TV.
When Wales were sponsored by Brains SA (a brand of beer) they had to use different logos on their shirts when playing in France (one year it said "BRAWN" instead of Brains, and another it said "Try ESSAI", essay meaning "Try" in French, and also being the second half of their name - the clever buggers)
Heineken are surely doing this because they were more profitable as the name sponsor, whether they will be now is up for debate considering the rise in craft beers and rugby fans being the exact type of people to indulge in those and whether the identity of the tournament that was sucked out of it through rebranding by McCafferty and co. can be brought back to its previously mainstream levels. I'd be skeptical on the second one anyway.
What has it got to do with McCafferty and why us it a bad thing?Well done McCafferty you greedy f**kwit.
Your arrogance, stupidity and ineptitude only become more and more written in stone for when this whole sorry saga has concluded.
Because now people can't blame the English for it not being called the Heineken cup.What has it got to do with McCafferty and why us it a bad thing?
What has it got to do with McCafferty and why us it a bad thing?
Because now people can't blame the English for it not being called the Heineken cup.
Apparently the name (which is now the same) is far more important that teams qualifying on merit and not being given a free ride into top tier Europe
Did they not?Which of course, never really happened anyway
Did they not?
Because I definitely remember pro12 sides not having to qualify and being guaranteed a spot in the HEC just by being from a specific country
No, they didn't have to qualify.
An Italian side and a Scottish side were guaranteed top tier rugby regardless of where they finished, they just had to beat the other Italian/Scottish side.
It wasn't merit based,
It clearly wasn't merit based in the sense that they didn't have to be better than everyone else in the league. Basically just a quota system, which is clearly not based on meritEven for you... talk about wrapping yourself up in contradictions.
They didn't have to qualify. Wasn't merit based.
They just had to beat the other team(s) from their country.
Which apparently isn't merit based and doesn't equate to (a form of) qualifying.
I agree in that it didn't see the best teams at the top table. But that wasn't the entire point of the competition.
I agree in that it didn't see the best teams at the top table. But that wasn't the entire point of the competition.